KJ

Albany Lancers FC

Full Brand and Identity suite for a fictional soccer club called the Albany Lancers.

This is a case study on my branding and design methods academic project. This project required me to develop a branding system for a fictional business and apply it through mockups. The one assigned to me was the Albany Lancers FC, a new MLS expansion club added to the MLS.

The final branding system contains a primary and secondary wordmark, stationery that includes a business letter and card. The identity is also extended to signage, an imagined team bus, and a facility for the organization.