Brand Identity — Luminary Café

Luminary Café came to us for a complete visual identity to accompany their second location launch. The brief called for a warm yet modern aesthetic — something that felt handcrafted without sacrificing legibility at small scale.

The final system includes a primary wordmark, a secondary badge lockup, a custom illustration set, and a full color palette built around roasted amber and cream. The identity rolls out across packaging, signage, menu collateral, and digital touchpoints. Type is set in a geometric sans for the wordmark with a humanist companion for body use.